LADY GAGA SUES JEWELRY/ COSMETIC COMPANY OVER TRADEMARK

Lady Gaga has filed a lawsuit against a Nevada-based company that applied  to use her trademark name  to promote cosmetics and jewelry. Gaga has threatened the company with a lawsuit.
Report says that Gaga is suing
Excite Worldwide LLC for applying to trademark “Lady Gaga” and “Lady Gaga LG.” The US Patent and Trademark Office has not yet approved the application. Gaga says that the company’s actions are getting in the way of her own trademarking efforts. The company is essentially encroaching on Gaga’s turf and her cultural name recognition.
 Gaga is also concerned that the company could confuse customers into thinking that she endorses or is affiliated with their products. The company’s usage of her name could also cause her fans to purchase their wares and she doesn’t want the company falsely preying on her fans by using her name.

Gaga is seeking unspecified damages in her suit.